New apps bring speed reading to iOS
Time is a precious commodity, arguably the most precious. Reading is one of the best ways to spend that time, so it stands to reason you'd want to squeeze in as much of it as possible. Earlier this year, a speed-reading technology called Spritz debuted for Android, promising to help you consume text much faster via rapid series visual presentation. Now there's an iOS e-reader that incorporates the technology, and a similar app for consuming Web content. Get ready to turbocharge your reading.ReadMe! is the first iOS app to include Spritz. It's an e-reader that supports DRM-free ePub books, meaning you're limited primarily to public-domain works; no Kindle or iTunes stuff. But it's a good way to get a taste of the technology (and enjoy some classic Twain or Conan Doyle in the process). The app costs $1.99.I wasn't able to test that one, but I did try ReadQuick, which aims to help you read faster by flashing one word at a time in a fixed position, just like Spritz. The difference: ReadQuick works with Web content, not e-books.ReadQuick's browser lets you navigate to any Web site and speed-read whatever you find.Screenshot by Rick Broida/CNETThe app has a built-in browser so you can navigate to a Web site (say, CNET.com), tap an article, then "clip" it for speed-reading. It can also link with your existing Instapaper, Pocket, and Readability accounts, a great way to speed-read content you've already clipped.Looking for other reading material? Tap the Featured button for a handful of sources (The Morning News, GigaOM, and so forth), then choose a story that sounds interesting.Speed-read settings are just a swipe away.Screenshot by Rick Broida/CNETRegardless of where the story originates, ReadQuick works like this: Double-tap the screen to start the presentation, double-tap again to stop. If you swipe right, you can use a slider to adjust the display speed (from 50 words per minute all the way up to 1,000), switch between day and night modes, and toggle small/large print.All told, it's very easy to learn and use, and definitely an interesting (sorry) glimpse at this style of speed-reading. I found I could comfortably consume nearly 450 words per minute, which seems pretty quick; various sources peg the average reading speed at anywhere from 200 to 300 WPM.That said, I'm not yet sold on using this full-time. Call me old-school (if not old-fashioned), but I like seeing printed pages. I like taking "natural" pauses while I read; the app feels like it's strong-arming words down my brain unless I manually pause them. And I definitely think you can lose an author's voice when you speed-read, especially when it's something funny or poignant that merits laughter or consideration.Of course, my chief complaint in life is that I don't have enough time to read, so I'll definitely be spending more time with apps like these. Maybe they're best for consuming news, blog posts, and the like, as opposed to works of fiction. Your thoughts?By the way, if you're not an iOS user, check out these three Spritz-like speed-reading apps for Android.
Bloom.fm- Apple banned us from iAd because we're 'a threat'
Bloom.fm: Apple banned us from iAd because we're 'a threat'
Bloom.fm, a London-based streaming-music service that offers everything from access to free radio to song borrowing, believes Apple is scared of its operation. Speaking to CNET on Friday, a Bloom.fm spokesman confirmed that the company's ad-spend on Apple's mobile-advertising platform iAd has been banned by the iPhone maker. The only suitable reason for that, the spokesman argues, is that Apple views its service as a threat. "We were surprised at Apple's decision to ban us from their iAd network as their iTunes Radio service isn't even available in the UK," the spokesman told CNET. "Bloom.fm gives you 22 million tracks for £1 a month -- the price of a single download on iTunes -- so I can see why they'd want to protect their business." Apple's online radio service, iTunes Radio, has quickly gained ground in the US since its launch last September, but it remains far behind the current leader in streaming radio, Pandora. iTunes Radio is not currently available in the UK, but is expected to launch in thatmarket sometime this year. Apple's Bloom ouster might be priming thepump for its eventual iTunes Radio launch.Related storiesApple reportedly mulling revamp of iTunes music storeRhapsody tells (almost) all to get you listeningAmanda Palmer confronts the 'current nightmare of the modern musician' (Q&A)Spotify beautifies Bloom is a lesser-known streaming provider in the UK. The company provides free access to streaming radio stations and includes everything from playlist support to full iTunes Radio-like streaming. The company also has a borrowing feature that lets users borrow up to 20 songs per month for £1. After the month is up, they can no longer listen to the tracks without "borrowing" them again. Bloom spent £2,000 per month on Apple's iAd network, promoting its service to iPhone, iPod, and iPad owners, according to a Guardian report. On Wednesday, however, Apple said that it could no longer advertise through its network. Bloom announced the news on its Twitter page, saying that Apple called its offering "a competitive service to iTunes Radio and it is against Apple policy." By banning Bloom, however, Apple might have given the service more notoriety than it otherwise had. Bloom has a million registered users, making it substantially smaller than services like Pandora or Spotify. But Apple has put Bloom in front of more people, which could help the service grow. Not surprisingly, Bloom seems pleased by the attention it's getting. On Wednesday, the company sarcastically tweeted that Apple's move must mean the company is "big time now." The company told CNET on Friday that the iAd ban is "flattering." "[Apple's] decision isn't going to affect our growth and it's actually quite flattering they see us as such a threat," the spokesman said. The iAd ban might not affect Bloom's own advertising budget. Depending on the company's plans, it's possible that the Bloom ads could come back to Apple devices through alternative mobile-ad services like Google's AdMob. CNET has contacted Apple for comment on Bloom. We will update this story when we have more information.
Bloom.fm, a London-based streaming-music service that offers everything from access to free radio to song borrowing, believes Apple is scared of its operation. Speaking to CNET on Friday, a Bloom.fm spokesman confirmed that the company's ad-spend on Apple's mobile-advertising platform iAd has been banned by the iPhone maker. The only suitable reason for that, the spokesman argues, is that Apple views its service as a threat. "We were surprised at Apple's decision to ban us from their iAd network as their iTunes Radio service isn't even available in the UK," the spokesman told CNET. "Bloom.fm gives you 22 million tracks for £1 a month -- the price of a single download on iTunes -- so I can see why they'd want to protect their business." Apple's online radio service, iTunes Radio, has quickly gained ground in the US since its launch last September, but it remains far behind the current leader in streaming radio, Pandora. iTunes Radio is not currently available in the UK, but is expected to launch in thatmarket sometime this year. Apple's Bloom ouster might be priming thepump for its eventual iTunes Radio launch.Related storiesApple reportedly mulling revamp of iTunes music storeRhapsody tells (almost) all to get you listeningAmanda Palmer confronts the 'current nightmare of the modern musician' (Q&A)Spotify beautifies Bloom is a lesser-known streaming provider in the UK. The company provides free access to streaming radio stations and includes everything from playlist support to full iTunes Radio-like streaming. The company also has a borrowing feature that lets users borrow up to 20 songs per month for £1. After the month is up, they can no longer listen to the tracks without "borrowing" them again. Bloom spent £2,000 per month on Apple's iAd network, promoting its service to iPhone, iPod, and iPad owners, according to a Guardian report. On Wednesday, however, Apple said that it could no longer advertise through its network. Bloom announced the news on its Twitter page, saying that Apple called its offering "a competitive service to iTunes Radio and it is against Apple policy." By banning Bloom, however, Apple might have given the service more notoriety than it otherwise had. Bloom has a million registered users, making it substantially smaller than services like Pandora or Spotify. But Apple has put Bloom in front of more people, which could help the service grow. Not surprisingly, Bloom seems pleased by the attention it's getting. On Wednesday, the company sarcastically tweeted that Apple's move must mean the company is "big time now." The company told CNET on Friday that the iAd ban is "flattering." "[Apple's] decision isn't going to affect our growth and it's actually quite flattering they see us as such a threat," the spokesman said. The iAd ban might not affect Bloom's own advertising budget. Depending on the company's plans, it's possible that the Bloom ads could come back to Apple devices through alternative mobile-ad services like Google's AdMob. CNET has contacted Apple for comment on Bloom. We will update this story when we have more information.
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